Attractzen custom field types — URL, date-time, rich text, users, and image fields connected by glowing API data lines on a dark navy background

Your Custom Fields Just Got a Major Upgrade: Public API Support Is Now Live in Attractzen

October 12, 2026

More Power Behind Every Custom Field

If you've been building out your contact records with Attractzen's newer custom field types — URL fields, date and time pickers, rich text fields, user selectors, or image-enabled radio and checkbox options — here's news that makes all of that data significantly more useful.

Public API support is now live for all of these custom field types. That means you can read, write, create, and update these fields programmatically, without ever touching them manually.

What This Actually Unlocks for You

Before this update, the richer custom field types you'd set up in Attractzen lived mostly inside the platform. Now they're fully accessible through the API, which opens the door to a wide range of practical use cases:

  • Sync custom field data with external tools — Push data from your CRM into a project management platform, analytics tool, or external database and keep it current automatically.
  • Build tighter integrations — Connect third-party apps that need to read or write to specific fields, including URL references, structured dates and times, rich text content, or user assignments.
  • Automate data entry across systems — Eliminate manual updates by letting your workflows and connected tools write directly to custom fields the moment data changes.
  • Power up your existing Attractzen automations — Combine API-driven field updates with your workflows, triggers, and smart lists for more dynamic, data-driven sequences.

Which Field Types Are Supported

API access now covers all of the custom field types introduced earlier this year:

  • URL fields — Link-formatted fields with optional domain controls
  • Date & Time fields — Flexible date and time values
  • Rich Text fields — Formatted text with structure and styling
  • User fields — Fields that reference specific team members or assigned users
  • Image-enabled Radio and Checkbox fields — Selection fields that include visual image options

Ready Right Now — No Additional Setup Required

If you've already enabled these custom field types in your Attractzen account, API access is live for you today. No extra configuration, no activation step — it's available immediately.

If you haven't explored these field types yet, now is a great time to build them out. The combination of flexible, rich data capture and full API access makes your contact and customer data significantly more actionable.

The Bottom Line

Your custom fields aren't just form inputs anymore — they're fully programmable data points that your tools, integrations, and automations can work with in real time. That's a meaningful step toward a more connected, automated business without the manual overhead.

Want to see what Attractzen can do for your workflow? Book a demo and we'll show you exactly how it works for your business.

Book a Demo →

custom fieldsAPIintegrationsautomationCRMcontacts
blog author image

Sean Goerss

Sean is most recently a Co-Founder of Attractzen - a recruiting and retention software for real estate brokers, recruiters, and attractors. Sean was co-founder in 2020 of Thrive Network, one of the top organizations at eXp Realty. Sean was formerly CEO and Founder of 14 Moves, the #13 team in the World with Keller Williams Realty, and #31 Team in the World across all brokerages as ranked by RealTrends. Sean grew up in real estate, helping to build the family real estate team to top in their market of Minneapolis / St. Paul, Minnesota, and eventually the top team in Minnesota and the Midwest.

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