Attractzen
Start free
AI employees for real estate

Your AI workforce, built and running for you.

AI employees that answer every call, work every lead and run the follow-up in your Attractzen account, around the clock. Your people do what only people can do.

Your AI workforce, on the clock

12 core AI employees

Executive AssistantDirector of OperationsReceptionistSales ManagerTransactions ManagerClient ExperienceListings ManagerListing MarketerMarketing ManagerNurture and NewsletterContent CreatorMarket Analyst

+7 advanced

CallerHome SearchData ManagerSales CoachWeb ResearcherReputation CoordinatorEvents Manager
Start free
  • Instant access
  • No contracts
  • Cancel anytime

9:47pm · New Zillow lead

Texted back in under a minute

Showing booked · Sat 11:00

2:14pm · Missed call

Answered by your Receptionist

Showing booked · tomorrow 4:00

The cards and conversations on this page are examples. Names and numbers are made up.

// One account · every department

The AI workforce for real estate teams: 19 AI employees working every lead, call and client

19

AI employees

24/7

calls answered

4

departments covered

$0

to start

// Sound familiar?

Too much to do. Not enough people to do it.

Every team has the same eight leaks. Flip the switch to see what changes when an AI workforce takes them on.

Missed calls

Every call that hits voicemail is a client calling someone else.

Missed calls

Every call answered on the first ring, day or night.

Receptionist

Forgotten leads

New leads wait hours. Old leads never hear from you again.

Forgotten leads

Every new lead texted in under a minute, and followed up until they answer.

Sales Manager

Frustrated clients

"Any update?" Clients left wondering what happens next.

Frustrated clients

Clients updated at every step, from contract to closing.

Client Experience

HR headaches

Hiring, training, turnover. Then doing it all over again.

HR headaches

No hiring, no training, no turnover. Your AI employees show up every day.

Director of Operations

Lost sales

Deals slip away in a database nobody has time to work.

Lost sales

Your database worked every day, with hot leads handed to your agents.

Nurture and Newsletter

Being "on" 24/7

Nights, weekends, vacations. The phone never stops.

Being "on" 24/7

Nights and weekends covered, so you can put the phone down.

Your whole AI workforce

Spam calls and texts

Robocalls and junk texts eat hours of your team's week.

Spam calls and texts

Spam and robocalls screened out. Only real people reach your team.

Receptionist

Inconsistent marketing

Posts and newsletters go out when someone remembers.

Inconsistent marketing

Posts, newsletters and review requests out every week, on schedule.

Marketing Manager

// Meet your AI workforce

12 AI employees. Every part of your business.

Leadership, sales, operations and marketing. Each one has its own job description, prompt and skills, and they hand work to each other.

Leadership

Executive Assistant

Runs your day, inbox and follow-ups

1 prompt8 skills
  • Morning brief
  • Meeting prep
  • Weekly review
In Attractzen Look inside

// Inside the prompt

"You are the Executive Assistant at [Your team name]. Bring each person what they must see, decide or do, at the right moment, without burying them."

// Its 8 skill files

attention-watchdecision-askmeeting-prep+5 more
Leadership

Director of Operations

Watches every seat and reports up

1 prompt5 skills
  • Escalation triage
  • Agent bio
  • Brain builder interview
In Attractzen Look inside

// Inside the prompt

"You are the Director of Operations at [Your team name], a real estate business. You run the AI team like a chief of staff."

// Its 5 skill files

agent-biobrain-builder-interviewescalation-triage+2 more
Sales

Receptionist

Answers and routes every call

1 prompt3 skills
  • Showing request booking
  • Message and callback
  • Caller handover
In Attractzen Look inside

// Inside the prompt

"You are [AI receptionist name], the AI receptionist for [Your team name]. You answer inbound calls, learn why the caller is calling and make sure they know the next step."

// Its 3 skill files

caller-handovermessage-and-callbackshowing-request-booking
Sales

Sales Manager

Works every new lead in a minute

1 prompt11 skills
  • First touch by source
  • Objection handling
  • Follow-up cadence
In Attractzen Look inside

// Inside the prompt

"You are [AI caller name], the Sales Manager for [Your team name]. Think like a capable real estate professional managing a follow-up list."

// Its 11 skill files

appointment-settingcash-offer-conversationconfirm-and-remind+8 more
Operations

Transactions Manager

Contract to close, every date

1 prompt3 skills
  • Contract-to-close checklist
  • Deadline watch
  • Transaction update
In Attractzen Look inside

// Inside the prompt

"You are the Transactions Manager at [Your team name]. You own every deal from accepted contract to closing so no contract deadline slips."

// Its 3 skill files

contract-to-close-checklistdeadline-watchtransaction-update
Operations

Client Experience

Closing gifts, reviews, referrals

1 prompt4 skills
  • Welcome pack
  • Home anniversary touch
  • Buyer consultation kit
In Attractzen Look inside

// Inside the prompt

"You are Client Experience for [Your team name]. You look after people who have signed with [Agent name] or closed with them: buyers, sellers and past clients."

// Its 4 skill files

buyer-consultation-kitcase-studyhome-anniversary-touch+1 more
Operations

Listings Manager

Listing launch checklist, start to sold

1 prompt4 skills
  • Pre-listing package
  • Listing checklist
  • Listing pipeline review
In Attractzen Look inside

// Inside the prompt

"You are the Listings Manager for [Your team name]. You own every listing from a booked listing appointment to closing."

// Its 4 skill files

contract-intakelisting-checklistlisting-pipeline-review+1 more
Marketing

Listing Marketer

Listing copy, flyers, social posts

1 prompt6 skills
  • Listing launch plan
  • Open house kit
  • Just listed, just sold
In Attractzen Look inside

// Inside the prompt

"You are the Listing Marketer for [Your team name]. You market [Agent name]'s listings in [Your market] from go-live to closing."

// Its 6 skill files

just-listed-just-soldlisting-ad-copylisting-film+3 more
Marketing

Marketing Manager

Keeps you visible every week

1 prompt3 skills
  • Content calendar
  • SEO and AI search audit
  • Post value filter
In Attractzen Look inside

// Inside the prompt

"You are the Marketing Manager for [Your team name]. You plan the content calendar and check every public piece your team makes before a human approves it."

// Its 3 skill files

content-calendarpost-value-filterseo-geo-audit
Marketing

Nurture and Newsletter

Works the whole database

1 prompt5 skills
  • Newsletter
  • Nurture email
  • Lead magnet builder
In Attractzen Look inside

// Inside the prompt

"You are the Nurture and Newsletter employee for [Your team name]. You write the emails and texts that keep [Agent name] in touch with their database."

// Its 5 skill files

lead-magnet-buildermail-campaign-routingmail-piece-setup+2 more
Marketing

Content Creator

Posts, scripts and emails

1 prompt12 skills
  • Reel script
  • Hook writer
  • YouTube planner
In Attractzen Look inside

// Inside the prompt

"You are the Content Creator for [Your team name]. You write social posts, video scripts, carousels and YouTube plans that sound like [Agent name]."

// Its 12 skill files

ai-rehabcarouselcontent-repurposer+9 more
Marketing

Market Analyst

Market updates and CMAs

1 prompt2 skills
  • Market stats brief
  • Local competitor scan
In Attractzen Look inside

// Inside the prompt

"You are the Market Analyst for [Your team name]. You write the monthly market numbers every other AI employee cites, each with its source and month."

// Its 2 skill files

local-competitor-scanmarket-stats-brief

Click or tap any card to look inside its prompt.

// For teams that want more

Plus 7 advanced AI employees

These work with your phones, your database, your reviews and your calendar.

Sales

Caller

Calls your leads and database when a call beats a text.

AdvancedDone for you
  • Calls new leads fast
  • Calls open house sign-ins
  • Logs every call
In Attractzen See an example

// An example · made up

Sunday's open house had 14 sign-ins. By 6pm the Caller had called all 14, booked 2 showings and logged every call.

Caller · Sales

Sales

Home Search

Buyers call any time, hear homes that fit and get the links.

AdvancedDone for you
  • Answers buyer calls 24/7
  • Finds homes that fit
  • Texts the links
In Attractzen See an example

// An example · made up

A buyer calls at 10pm about 3-bedrooms near the lake. Home Search reads off four that fit, texts the links and offers a Saturday showing.

Home Search · Sales

Operations

Data Manager

Keeps your database clean and scored, and spots who's warming up.

AdvancedDone for you
  • Merges duplicates
  • Fills in missing details
  • Scores who's warming up
In Attractzen See an example

// An example · made up

Overnight it merges 31 duplicates, fills in 12 missing emails and flags 6 old leads who just opened your newsletter.

Data Manager · Operations

Sales

Sales Coach

Scores every sales call, AI or human, and coaches from it.

AdvancedDone for you
  • Reviews every sales call
  • Scores it on your playbook
  • Sends one tip per call
In Attractzen See an example

// An example · made up

Casey's seller call scored 72. The tip: ask for the appointment before talking price. Her next call scored 88.

Sales Coach · Sales

Operations

Web Researcher

Reads public websites and adds what it finds to your contacts.

AdvancedDone for you
  • Looks up a lead's company
  • Reads public web pages
  • Saves notes to the contact
In Attractzen See an example

// An example · made up

A new lead signs up with a work email. The Web Researcher finds the company and their role, and adds a note to the contact.

Web Researcher · Operations

Marketing

Reputation Coordinator

Asks happy clients for reviews and answers every one.

AdvancedDone for you
  • Asks after every closing
  • Answers every new review
  • Flags any that need you
In Attractzen See an example

// An example · made up

Two days after closing it texts the buyers for a Google review. They post 5 stars, and it thanks them by name.

Reputation Coordinator · Marketing

Marketing

Events Manager

Runs client events, from the invites to every RSVP.

AdvancedDone for you
  • Sends the invites
  • Saves every RSVP
  • Sends the reminders
In Attractzen See an example

// An example · made up

Pie giveaway: invites go to 400 past clients. 46 RSVP by text, and each gets a pickup time and a reminder.

Events Manager · Marketing

Click or tap any card to see an example.

// Voice AI · Calls answered 24/7

Every call answered. Even at 2am.

Your Receptionist picks up on the first ring, answers questions about your listings, books the showing on your agent's calendar and logs the call. Press play.

Example call · made-up caller

Your Receptionist answers a call about a listing

Day or night, every call gets answered, booked and logged. You get a text with the notes.

0:000:23

Play the call

Live transcript

// Conversation AI · Watch it work

It texts like your best agent. At 9pm on a Saturday.

New leads, old leads, buyers, past clients and your own agents. Pick an example, or let them play.

A new Zillow lead at 9:47pm, booked for a showing in four texts.

SMSales Manager · AIText · Lakeside RealtyExample

New Zillow lead · 214 Maple St · 9:47pm

// A day with your AI workforce

19 AI employees. Every department. All day.

Leadership, sales, operations and marketing, each doing its part while your team works with clients.

A Tuesday at Lakeside Realty · example

7:00amMorning

0 of 19 done

  1. 7:00am
  2. 8:00am
  3. 8:15am
  4. 9:12am
  5. 10:00am
  6. 10:30am
  7. 11:00am
  8. 11:30am
  9. 12:45pm
  10. 1:30pm
  11. 2:15pm
  12. 2:45pm
  13. 3:00pm
  14. 4:00pm
  15. 5:30pm
  16. 6:30pm
  17. 7:00pm
  18. 7:30pm
  19. 9:47pm

// How it works

Instant access. Launched in 24 to 48 hours.

You're in the moment you order. We set it up with you, and your AI employees go to work.

  1. Today

    Instant access

    The moment you order, your Attractzen account is on. Log in right away and book your Guided Setup Call.

  2. Your setup call

    Guided setup

    We meet with you, set up your AI employees and train them on your business: your listings, your area and how your team works.

  3. 24 to 48 hours

    Professional launch

    After setup and training, we launch your AI employees with your approval, often within 24 to 48 hours.

// AI Guardrails · in every prompt

Built-in guardrails. Built to protect your name.

Every AI employee carries the same 7 guardrails in its prompt, backed by compliance docs in its knowledge base.

Fair Housing first

Describes homes and facts, never people. No steering.

Never makes up a number

Market stats name the source and the month.

Honest about being AI

Says so in one line when asked, and keeps helping.

Keeps clients private

Never shares one client's price, budget or motive with anyone else.

Consent and quiet hours

Texts and calls only with consent, inside quiet hours. Honors STOP the first time.

Knows its limits

No legal, tax, lending or inspection advice, and no guarantees. Refers to a pro.

Escalates when unsure

Stops and hands it to its manager, and always when someone raises unfair treatment.

10

compliance and voice docs in every account

Fair Housing, privacy, consent, advertising and more: the detail behind every guardrail.

You choose what runs on its own and what waits for your OK.

// No CRM switch needed

Keep your CRM. Or bring it over when you're ready.

Keep the CRM you have

Your AI employees work next to it. On Follow Up Boss? We can keep the two in sync, so your agents don't change a thing.

Or move it all over, whenever you want

We migrate your contacts, notes, tasks and deals for you. The CRM comes included with your Attractzen account at no extra cost, so one system can replace two.

We migrate from

  • Follow Up Boss
  • BoldTrail
  • BoomTown
  • Wise Agent
  • Lofty
  • Sierra Interactive
  • CINC
  • Real Geeks

...and most other real estate CRMs.

Names and logos belong to their owners and are shown only to say which systems we migrate from and connect to. No partnership or endorsement is implied.

Works with the tools you already use

  • Google Calendar
  • Gmail
  • Outlook
  • Zapier
  • Facebook
  • Instagram
  • Google Drive
  • Canva
  • Webhooks
  • 600+ more

// The tech stack · included

One account. Everything your AI works in.

Phones, texting, CRM, calendars, websites and automation come with every plan, so your AI employees and your people work in the same place.

AI

The best model for each job

  • Voice AI
  • Conversation AI
  • Managed AI agents
  • Knowledge base
  • Ask AI

Talk

Every conversation in one inbox

  • Phone system
  • Two-way texting
  • Email
  • Website chat
  • Facebook and Instagram messages
  • Live call transfer

Sell

No lead falls through

  • CRM and pipelines
  • Calendars and booking
  • Lead round robin
  • Power dialer
  • Tasks and reminders
  • Mobile app

Market

Stay in front of your database

  • Websites and funnels
  • Blog
  • Social planner
  • Email newsletters
  • Reviews
  • Forms, surveys and quizzes

Run

The business behind the business

  • Workflows and automation
  • Reporting
  • Documents and e-signatures
  • Invoices
  • AIRE Workspace org chart
  • Team permissions
See everything included

// Plans

One flat price. Nothing to count.

Start free and do it yourself, or have us build and run it for you.

By application

Elite

$5,000/mo

We run your AI team with you. 5 teams at a time, by application.

Book a call
  • Everything in Advanced
  • A custom AI employee built for your team every month
  • Weekly strategy call with Sean
  • Done-for-you campaigns each month
  • Home search website, branded client app and WhatsApp
  • Private Slack channel with same-day answers
  • Monthly review of your AI's conversations
  • Goals scoreboard: closings, volume and GCI

Free

$0/mo

Do it yourself. Pay only for what you use.

  • 12 AI employees, self-serve
  • Unlimited people and contacts
  • AI, texts and calls pay as you go
  • Help library and Ask AI
Start free

Base

$300/mo

Your AI front office, set up with you.

  • Receptionist, speed to lead, follow-up, reviews and website chat
  • Unlimited people, contacts and AI*
  • Calls, texts and email included*
  • One guided setup call
Choose Base
Most popular

Pro

$500/mo

Your whole AI team, built for you.

  • Everything in Base, plus marketing: social, content and nurture
  • Done for you, with a monthly tune-up
  • Unlimited people, contacts and AI*
  • 30-day money-back guarantee
Choose Pro

Advanced

$1,000/mo

Plus ads, SEO and Google profile, for teams.

  • Everything in Pro
  • Ads, SEO and Business Profile managers
  • Priority support
  • Quarterly strategy call
Choose Advanced

Instant access No contracts Cancel anytime

*Fair use applies to calls, texts, email and AI. The details are in our Terms of Service.

30

Day guarantee

// 30-day money-back guarantee · Pro and up

Working in 30 days, or your first month back.

If your AI employees aren't answering, following up and booking within 30 days, we refund your first month. Just tell us within the first 30 days.

  • 30-day money-back guarantee
  • No contracts
  • Cancel anytime

// What clients say

Teams that run on Attractzen.

"Faster and easier"

Attractzen has allowed us to significantly grow my company. I moved all of my systems for both of my companies to Attractzen. It's so much faster and easier to use when all of our staff are able to work out of one centralized location with all tools at our fingertips.
Amanda WilliamsAmanda WilliamsAmanda the Traveling Realtor

"It all gets done"

Attractzen makes it all automatic. It's now our main leverage tool for my entire organization. We're constantly in front of our prospects, providing value, and attracting them at a level I haven't before experienced.
Russ ColliauRuss ColliauRuss' Renegades

"Highly recommend this"

Attractzen is a game-changer for attracting instead of chasing. It allows you to spend enough time nurturing, delivering value, and working with a large enough funnel so that we can achieve our growth goals.
Kevin CottrellKevin CottrellPura Vida Consulting
Sean Goerss

// Meet the founder

I ran a team doing $172 million a year. Now I build the AI version for teams like yours.

"I built 14 Moves the way the book said: hire, train, manage, repeat. We became the #13 team in the world at Keller Williams and #31 across all brokerages (RealTrends). It worked, and it took a few offices full of people. Attractzen is what I'd build today: the same seats, filled with AI first."

Sean Goerss, Founder of Attractzen

  • Member of Gary Keller's private mastermind group
  • One of three agent advisors on KW Labs, at KW's international headquarters
  • Former KW MAPS coach and nationally booked trainer
  • Coach and consultant to top agents and teams in 48 markets

464

closings in one year

$172M

sales volume

$4.83M

GCI

#13

KW team in the world

Sean Goerss on stage at a Keller Williams event, interviewed by Gary Keller
On stage, interviewed by Gary Keller
Sean Goerss at Keller Williams headquarters during KW Labs
KW Labs agent advisor, at KW headquarters
Sean Goerss with the 14 Moves leadership team
The 14 Moves team
Sean Goerss with Gary Keller
With Gary Keller

// From the blog

What's new at Attractzen.

New features and announcements, most weeks.

Product UpdatesOctober 25, 2026Keep Your Team in the Loop: Automate Internal Comments in Attractzen ConversationsRead the postProduct UpdatesOctober 24, 2026Your Gift Cards Now Speak Every Customer's Language: Localized Communications Are Live in AttractzenRead the postProduct UpdatesOctober 24, 2026Finally Know Which Ad Is Driving Your Calls: Attractzen Now Labels Phone Sources by PlatformRead the postProduct UpdatesOctober 23, 2026Smarter CRM Imports: Now Filter Which Records You Bring In Before You StartRead the postProduct UpdatesOctober 23, 2026Your WhatsApp Marketing Just Got a Major Upgrade — Here's What You Need to Do Before October 2027Read the postProduct UpdatesOctober 23, 2026Now You Can Attach Intake Forms to Any Booking You Create — Not Just Online OnesRead the postProduct UpdatesOctober 19, 2026Ring Your Whole Team at Once — Every Inbound Call, Every Device: Number Pool Routing Is Now Smarter in AttractzenRead the postProduct UpdatesOctober 14, 2026See Who's Behind the Numbers: Lead Source Reporting Just Got a Major Upgrade in AttractzenRead the post
See all posts

// Questions

Straight answers

Can AI really do these jobs?+

Yes. Each AI employee has its own prompt, skills and knowledge base, written for one job on a real estate team. They answer calls, text leads, book appointments and hand work to each other, and your people step in where a person is needed.

Will it know my business?+

Yes. A short AI-guided interview builds your knowledge base: your listings, your area, how your team works and how you talk. Your AI employees follow it and keep improving it as they work.

Do I have to switch CRMs?+

No. Your AI employees can work next to the CRM you have. If you ever want one system, we move you over.

Who sets it up?+

On Free, you do. On Base, we set it up with you on a Guided Setup Call. On Pro and above, we build it for you.

How fast can it be live?+

You get instant access the moment you order. After your Guided Setup Call, we launch your AI employees with your approval, often within 24 to 48 hours. Texting from a new number waits on the phone carriers' approval, which can take about a week.

Is there a contract?+

No. Every plan is month to month, and you can cancel anytime.

// Your move

Put AI to work in every part of your business.

Start free Book a call
  • Instant access
  • No contracts
  • Cancel anytime